Learn to Soar

James Grayson’s Four Forces of Life™

Four Forces Plane Icon

A lifelong love of aviation and abundant curiosity have inspired James to forge a path designed to change the trajectory of peoples’ lives.

How the Four Forces of Flight
Inspired the Four Forces of Life™

Thrust. Drag. Lift. Gravity. Four words that changed James Grayson’s life. They can change yours, too.
James is passionate about sharing his story and teaching others how these Four Forces of Flight unlock a level of personal and professional excellence they may not even know they have. Through a lifetime of experience, James discovered how the physics of flight align with the physics of life—evolving the Four Forces of Flight into a powerful coaching principle—the Four Forces of Life™.

THRUST

DRAG

Intellectual Axis Drag

LIFT

Intellectual Axis Lift

GRAVITY

Intellectual Axis Drag

Intellectual Axis

DRAG

Authenticity
reduces
DRAG

THRUST

Curiosity
creates
THRUST

EMOTIONAL Axis

LIFT

Passion
generates
LIFT

GRAVITY

Resiliency
manages
GRAVITY

Individual

What type of plane are you?

Discover how to work within yourself to identify, develop, and ultimately expand your personal performance envelope.

Team

How well does your team fly in formation?

Learn how your team works together to enable significant gains when it comes to overall collaboration and performance.

Organization

What is really happening in your airspace?

Learn how the best operation supports the people in it: when individuals perform better, teams perform better—and business performance experiences a huge lift.

I hope to leave you with the curiosity, passion, and tools needed to lead a life of purpose, joy, and strength.

– James Grayson

Keynote

James begins by unpacking the four forces of flight, drawing parallels between aviation and life. Through his Four Forces of Life™ keynote, he’ll explain how each force can be influenced through curiosity, authenticity, passion and resilience. Finally, he’ll teach the audience how to frame the complexities of life and put them into perspective, intentionally adjusting their emotional and intellectual trajectory, unlocking a life well-lived—and a job well done.

Workshops

All of James’ Four Forces of Life™ workshops start with an interactive version of his keynote. From there, the participants take off to a series of discussions, action planning, and exercises tailored to individual, team, or organization goals. They will be guided through the intellectual and emotional axes, plotting their own courses to what James calls the Double Positive.

Coaching

Designed differently for individuals and teams, coaching features multiple sessions and/or visits that ensure full understanding of the Four Forces of Life™ principle and how to apply it in the real world. The ultimate goal, whether for the individual or the team, is to add real meaning to life and their roles in your organization.

Consulting for Organizations

Using the analogy of the national airspace system and the planes flying within, James focuses on how your operational construct works with your team members in order to build the best performance that meets the needs of the organization, teams, and individuals alike. His goal: You, only better.