Meet James Grayson

The Man Behind the Four Forces of Life™

James Grayson’s first career choice was to fly. He was four years old and in love with everything aviation. His second career choice came years later, when he became an air traffic controller. He would spend the next 25+ years in aviation operations before his third and final career path—leveraging that love of aviation to create the Four Forces of Life™. He’s a natural storyteller, with something very unique to tell.

James has always been fascinated with how things work. Throughout his aviation career, he recognized and addressed issues that continually emerged on both the human and operational sides of air traffic control. Today, in other industries such as healthcare, construction, and retail, he has discovered how he could unlock human performance, make operational systems and processes more productive, and enable more effective and efficient communication between leadership and those executing operationally.

The greatest gift James’ father gave him was curiosity, which when combined with James’ love for aviation has driven a lifetime of learning.
That’s how the four forces of flight became The Four Forces of Life™. ​

The Four Forces of Life is something James is passionate about sharing. He sees them as the key to living your best life—one filled with purpose, joy, and strength.

Who doesn’t want to hear all about that?